Sources — Phygital
Primary references supporting the conceptual context, structural interpretation, and applied perspectives associated with phygital interaction.
Conceptual Foundations
The Interaction Model within Phygital Environment as an Implementation of the Open Innovation Concept (2021)
https://doi.org/10.3390/joitmc7020114
The Phygital Transformation: A Systematic Review and a Research Agenda (2023)
https://link.springer.com/article/10.1007/s43039-023-00070-7
Structural and Technical Perspectives
Applied Perspectives
A Phygital Approach to Cultural Heritage: Augmented Reality at Regaleira (2020)
https://doi.org/10.4995/var.2020.11663
Beyond Digital Twins: Phygital Twins for Neuroergonomics in Human-Robot Interaction (2022)
https://pmc.ncbi.nlm.nih.gov/articles/PMC9277562/
Structural Interpretation
Research uses the term phygital across customer experience, retail, innovation, culture, tourism, education, and other domains, but does not provide a single universally established definition.
The conceptual sources above identify recurring themes including physical and digital resources, connected contexts, interaction, customer journeys, and resulting experiences.
The technical references describe implementable relations among physical or virtual entities, properties, actions, events, interfaces, and digital representations. They support the examination of functional linkage but do not define phygital as a general concept.
The applied sources demonstrate domain-specific forms of physical-digital interaction. This reference derives its structural model from recurring relations across the source groups rather than treating any single technology, industry, or application as constitutive of phygital interaction.